Learn / Explore
A small library.
A clear next step.
Read in order if you are new to SEO, or choose the problem in front of you. Every guide ends with an exercise you can use on your own site.
4 guides
- Start here
SEO basics for a small website
Learn what search can do, what it cannot promise, and where to start.
- Page copy
Write useful titles and descriptions
Describe the page clearly before a visitor opens it.
- Site structure
Build clear paths with internal links
Help readers move from a question to the right next page.
- Technical basics
Crawling and indexing: know the difference
Separate finding a URL from including its content in search.
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