A field guide for small websites
Make your next page easier to find.
A practical field guide to clearer pages, better paths and the basics of search. Start with the page your reader needs, not a ranking shortcut.
Start with the basics Browse the guides
The learning path
Start small.
Follow the page.
Four grounded lessons. A practical next step in each one.
- Start here
SEO basics for a small website
Learn what search can do, what it cannot promise, and where to start.
- Page copy
Write useful titles and descriptions
Describe the page clearly before a visitor opens it.
- Site structure
Build clear paths with internal links
Help readers move from a question to the right next page.
- Technical basics
Crawling and indexing: know the difference
Separate finding a URL from including its content in search.
From reading to doing
Read it. Try it.
Keep your notes.
Draft a title and description, work through a page checklist, and download your notes. Everything runs in your browser.
Open the workbenchOur approach
No magic formula.
No ranking promises.
We explain the basics using primary search documentation, with original examples you can adapt. The goal is a more useful page, not a perfect SEO score.
How we put these guides together